German + global corporation (+ engineering) doesn't conjure up images of humor or laughter, which is perhaps why the people at Volkswagen initiated The Fun Theory.
"This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better. "
They created an award "that recognizes thoughts, ideas & inventions that prove the fun theory works.
Check out the winners and other submissions for bringing fun to such activities as obeying the speed limit, taking the stairs instead of the escalator and recycling bottles. Which is your favorite? Having climbed out of NYC subways daily for 15 years, I'd welcome this fun option - it would definitely have transported me from adrenaline to oxytocin after a long day at the office.
How different our world would be if fun was designed into our daily activities? Thoughts precede action, so kudos to the people at Volkswagen for high profiling this conversation.